A unique and personal brand journey for Cape Town based pilates, yoga and myofascial therapist, Sue Frost. This project called for the development of a personal yet neutral brand to represent Sue, her clients and her unique approach to healing. With neutral tones and natural elements from nature, a contemporary, clean and down-to-earth brand solution for Sue Frost was created. It’s often the case that ‘less is more’ and when the brand is complemented by striking visuals of the body and elements from nature such as rippled sand dunes and textured water, we discover a brand that is uniquely Sue’s.