Branding comes to life in this delightful and playful project for Chai Modern, a contemporary Judaica brand offering a collection of candlesticks, kiddush cups, challah covers and challah boards. The client envisaged an exciting, fresh and boldly coloured brand that speaks to a traditional yet contemporary Jewish household. Hence, Chai Modern is born. A brand with an explosion of colour, personality and charm through the boldly styled typography and logo lockup. Paired with an appropriate slogan: ‘Where Sacred meets Social’, this brand celebrates religion, life and tradition in a fresh new way.
