Corporate re-brand for Vantage Capital, an Africa-focused fund manager based in Johannesburg, South Africa. Vantage Capital is the largest independent mezzanine funder on the continent and required a strong and professional appearance in their marketplace. Using a clean, sans serif font, the brand was immediately elevated to contemporary status. Colours were mostly retained to continue building brand recognition but the fundamental change was the removal of the oval holding device and the merging of the ‘V’ and ‘C’ forming a strong and stylistic monogram. This dynamic company now has the appearance to complement that aspect, building trust and loyalty with clients and partners. See the last slide for before and after.
