Unlock the pathway to your future with Ignite Adventures, a six-week African adventure programme for students and school leavers. Tour operators needed their brand to identify with school-leavers embarking on a journey of self-discovery. This illustrative logo is two-part; a labyrinth (discovery and finding yourself), which encircles a match stick. Together with the attention-grabbing orange and the boldness of the typography, an exciting, engaging and energetic brand is born. Scuba dive, bungee jump, rock climb, paddle and FIND YOUR FUTURE with Ignite Adventures.