Under the auspices of All Brand No Flakes, #IAMPROTEST is a community lead and inspired intervention aimed to combat stereotypes and encourage people to ‘sign up’, ‘rise up’ and ‘speak up’ about HIV/AIDS and TB in South Africa. #IAMPROTEST is a campaign designed to give people living in informal settlements a real reason to get active in the face of existing social barriers such as fear, shame, stigma and denial.
We needed a relevant, contemporary and compelling rallying cry and for this reason, the concept of ‘Protesting’ was familiar, valued, and laced with HOPE. Protesting gets people together, galvanises action and promotes a deep sense of community.
