Breathing new life into a boutique OB/GYN practice

Under the auspices of Cape Town based design agency All Brand No Flakes, Drs. Lindi Murray and Ilana Johnson approached us with their dream of establishing a boutique obstetrics and gynaecological practice. Their aim was to create a women-safe space with a warm and luxurious feel. An opportunity presented itself when we identified the common sounding ‘L’ in each of their names. By coupling the ‘Li’ from Lindi and the ‘La’ from Ilana, the name ‘lila’ was born. Lila offers the modern woman the perfect balance between comfort and care. the logo makes reference to the honeycomb shape which is a symbol of balance, femininity and most importantly fertility since it is from within the honeycomb that honey bees procreate.